Mondelēz International extends partnership with The British Paralympic Association
The British Paralympic Association (BPA) today announced that it has extended its successful partnership with Mondelez International, home of popular brands such as Cadbury, belVita and Trebor.
Mondelez has been a long-term supporter of ParalympicsGB, initially supporting the Paralympic movement through The Cadbury Foundation funded ParalympicsGB ‘Sports Fest’ - a series of free events giving people the chance to try a wide range of Para sports. And in the build-up to Rio 2016 special edition Cadbury ‘Wini Eggs’ were created to celebrate games time.
The Mondelez partnership has coincided with a spell of incredible success and growth in interest in Paralympic sport.
At Rio 2016 ParalympicsGB secured 147 medals eclipsing the London 2012 medal haul to finish second in the overall medal table, while at Sochi 2014 the team made history winning its first ever gold medal at a winter games.
The extension of the partnership will help ensure ParalympicsGB can send the best-prepared team of athletes to compete at Pyeongchang 2018 and Tokyo 2020 while continuing to focus on its vision to: “Through sport, inspire a better world for disabled people”.
"As someone who was spotted at a Cadbury Foundation funded Sports Fest event in Sheffield, I know first-hand just how much their support matters." Grace Clough
James Barnes Miller - a Paralympic hopeful in para snowboard said: “As I step-up my preparations for PyeongChang 2018 it’s fantastic to see the successful partnership between Mondelez International and ParalympicsGB has been renewed. Paralympic sport in Great Britain has never been stronger and it’s great to see the continued support we receive.”
“I am really pleased that Mondelez International has continued its support of ParalympicsGB through until Tokyo" added Grace Clough, Rio 2016 rowing Gold Medallist. "As someone who was spotted at a Cadbury Foundation funded Sports Fest event in Sheffield, I know first-hand just how much their support matters. It meant a huge amount to have their support behind me for Rio 2016 where I was delighted to win gold.”
Multi medal winning Judoka Sam Ingram said “I am really pleased that Mondelez International has continued its support of ParalympicsGB through until Tokyo. As one of their athlete ambassadors in 2016, I know first-hand just how much their support matters and it is fantastic they have committed to the next cycle.”
“Paralympic sport is more popular than ever in the UK and the extension of this partnership is further proof of the strength of the movement." Tim Hollingsworth
Tim Hollingsworth, Chief Executive of the British Paralympic Association, said: “I am delighted to be extending our partnership with Mondelez International through to Tokyo 2020.
“At the BPA we know the inspirational performances of our athletes on the world stage can be a powerful force to challenge attitudes and shift perceptions of what disabled people can achieve.
“Paralympic sport is more popular than ever in the UK and the extension of this partnership is further proof of the strength of the movement and what it can demonstrate to wider society. We look forward very much to working with Mondelez over the coming years.”
Mike Taylor, Managing Director UK of Mondelez International said: “Since London 2012 we have been championing the Paralympic sport movement, so I am extremely proud that we will continue our relationship with the BPA through to Tokyo 2020. Our colleagues are also very passionate about this partnership, raising tens of thousands of pounds during the last Games cycle, so they are excited to get behind ParalympicsGB once again over the next four years.”